Websites & Landing Pages
High-converting sites, service pages, and intake flows built around the way your business actually wins customers.
Common buildsMessaging, structure, forms, analytics, landing pages, intake paths
Phoenix digital systems partner
Stop duct-taping your operations together.
Cholla Automation turns scattered tools, manual tasks, and messy lead processes into clean, connected digital systems — websites, CRM workflows, automations, and dashboards that actually work as one.
Lessmanual data entry
Fasterlead follow-up
Oneconnected system
Example system map Illustration
◐
Website Clear offer & pages
▤
Lead Form Structured intake
◫
CRM Pipeline & records
↺
Automation Follow-up & alerts
◈
Dashboard One clear view
Capturestructured inquiries
Follow upclear next steps
A focused starting point
Lead Capture + Follow-Up System
Connect your inquiry form, CRM, ownership and next steps around one practical workflow.
Explore the lead system → The real bottleneck
Your business should not depend on copy-paste work.
When tools do not connect, your team becomes the integration layer. That means lost leads, slow follow-up, and decisions made in the dark.
- ↯Leads lost between forms, emails, texts, and spreadsheets
- ↯Staff re-entering the same data in multiple places
- ↯No clear view of what is actually working
- ↯Tools that technically run but never talk to each other
- ↯A site that looks fine but ignores the real process
What we build
From the front door to the follow-up.
Cholla does not sell a generic website package. We design the flow your business needs, then build the practical pieces around it.
CRM & Lead Workflows
Lead capture, pipeline setup, customer notifications, routing, and follow-up so nothing slips between the cracks.
Common buildsPipelines, notifications, routing, follow-up, customer records
Automation & Integrations
Zapier, Make, Twilio, Airtable, Sheets, APIs, and custom scripts that remove repetitive copy-paste work.
Common buildsZapier, Make, Twilio, Airtable, Google Sheets, APIs
Dashboards & Reporting
Clean dashboards that surface leads, campaigns, sales activity, and the numbers that actually drive decisions.
Common buildsLead reporting, campaign views, sales activity, operations dashboards
How Cholla works
A practical build process for messy operations.
- 01
Map the mess
We document where leads, tasks, data, and handoffs break down today.
- 02
Design the system
We choose the right pages, forms, fields, automations, and dashboards.
- 03
Build the workflow
We build the connected pieces with clean structure and practical defaults.
- 04
Launch & refine
We test the real workflow before your team depends on it, then tune it.
- 05
Support & improve
We keep improving the system as your process changes and grows.
Selected work and experience
Practical work for real businesses.
A selection of Paulo Lara’s ongoing ecommerce and web work.
Golf accessories / ecommerce
STICKIT
Ongoing ecommerce and brand support for a golf-accessory business, including ecommerce structure, product presentation, and digital growth improvements.
Visit STICKIT →
Building materials / web presence
Crete Colors International
Product presentation, positioning support, and web-presence improvements for a concrete-treatment materials company.
Explore the Crete Colors catalog → Engagements
Start with the system you need most.
Digital Foundation
A polished site, clear messaging, forms, analytics, and a stronger online presence.
Talk through this →Lead System
Lead capture, CRM setup, automated follow-up, SMS / email notifications, and pipeline tracking.
Talk through this →Custom Automation Build
A custom workflow, dashboard, portal, integration, or internal tool tailored to your process.
Talk through this → Start here
Discuss Your Project → Have a messy process you know needs fixing?
You do not need to know whether you need a website, CRM, automation, dashboard, or app. That is exactly what we help figure out.