“Gut Feelings” will not get you as far as it used to. In order to compete in today’s marketplace, you have to use your data to make informed, fact-driven decisions. By doing so, you will not only survive, but you will thrive over the competition. Data comes from all over and has many forms. For example, a bad customer review to a popular website is considered data and it’s a metric you should be keeping track of if you want to succeed.